Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Year of publication: |
2017
|
---|---|
Authors: | Roy, Subhadip ; Sanyal, Shamindra Nath |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 20.2017, 4, p. 469-485
|
Subject: | India | Qualitative research | Conceptual model | Elderly citizens | Perceived consumption vulnerability (PCV) | Ältere Menschen | Elderly people | Indien | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method |
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