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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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New product development
189
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96
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96
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34
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Belanche, Daniel
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Journal of business research : JBR
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
European journal of marketing : EJM
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
Advances in International Marketing Ser.
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in international marketing
1
American journal of business : applying research to practice ; AJB
1
Applied Marketing Science /Angewandte Marketingforschung
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Cases on branding strategies and product development : successes and pitfalls
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Digital disruptive innovation
1
Economic research
1
European journal of innovation management
1
European journal of marketing
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Gaining momentum : managing the diffusion of innovations
1
Global journal of business management : GJBM
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook on cross-cultural marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
IEEE transactions on engineering management : EM
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business excellence
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of product development : IJPD
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Inventi impact: SMEs
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1
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
2
Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
Saved in:
3
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
4
Fashion cewebrity involvement in new
product
development
: scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
5
Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco
;
Florack, Arnd
;
Gattringer, Rafael
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
Saved in:
6
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
7
Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
Saved in:
8
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
9
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
10
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
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