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Journal of business research : JBR
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1
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
2
Consumer self-regulation : looking back to look forward : a systematic
literature
review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
3
Family business research : a systematic review and an uncelebrated role of marketing
Kinias, Ioannis
;
Chalis, Spyridon
;
Glyptis, Loukas
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014302576
Saved in:
4
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
5
Machine learning in marketing : a
literature
review
, conceptual framework, and research agenda
Ngai, Eric W. T.
;
Wu, Yuanyuan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 35-48
Persistent link: https://www.econbiz.de/10013197877
Saved in:
6
The evolving role of artificial intelligence in marketing : a review and research agenda
Vlačić, Božidar
;
Corbo, Leonardo
;
Silva, Susana C.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 187-203
Persistent link: https://www.econbiz.de/10012494515
Saved in:
7
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
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