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~isPartOf:"Journal of international consumer marketing"
~subject:"structural equation modeling"
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structural equation modeling
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Journal of international consumer marketing
Organizational research methods : ORM
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The journal of supply chain management : a global review of purchasing and supply
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Journal of Open Innovation: Technology, Market, and Complexity
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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
Online retail format choice behavior of Indian customers for reasoned purchase : a cultural perspective
Gupta, Anoop Kumar
;
Shukla, A. V.
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 469-491
Persistent link: https://www.econbiz.de/10012200794
Saved in:
3
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
4
Toward a global consumer "eco-orientation" model : a cross-national perspective
Stone, George W.
;
Silver Coley, Linda
;
Leak, Roland L.
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10010400569
Saved in:
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