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New product development
73
Produktentwicklung
72
Innovation
38
Innovation management
22
Innovationsmanagement
22
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
11
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innovation
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new product development
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73
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Homburg, Christian
4
Slotegraaf, Rebecca J.
4
Calantone, Roger J.
3
Chandrasekaran, Deepa
3
Griffith, David A.
3
Rubera, Gaia
3
Ahearne, Michael
2
Basuroy, Suman
2
Bohlmann, Jonathan D.
2
Dahl, Darren W.
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Ernst, Holger
2
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2
Harmancioglu, Nukhet
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Hoyer, Wayne D.
2
Jewell, Robert D.
2
Lam, Son K.
2
Lee, Jongkuk
2
Mallapragada, Girish
2
Schillewaert, Niels
2
Sorescu, Alina
2
Srinivasan, Raji
2
Stock-Homburg, Ruth
2
Achrol, Ravi S.
1
Akdeniz, M. Billur
1
Albers, Sönke
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Arunachalam, S.
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1
Beverland, Michael B.
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Bharadwaj, Sundar G.
1
Borgh, Michel van der
1
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Journal of marketing
Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
73
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
3
Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
Saved in:
4
Using
product
development
information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.
;
Kumar, Minu
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
Saved in:
5
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
6
The effectiveness of customer participation in new
product
development
: a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
7
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
8
The differential impact of new
product
development
"make/buy" choices on immediate and future product quality : insights from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Swartz, Tracey A.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011776885
Saved in:
9
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
10
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
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