Exclusivity strategies for digital products across digital and physical markets
Year of publication: |
2023
|
---|---|
Authors: | Seifert, Rouven ; Otten, Cord ; Clement, Michel ; Albers, Sönke ; Kleinen, Ole |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 2, p. 245-265
|
Subject: | Channel order | Digital marketing | Entertainment industry | Exclusive offerings | New product release timing | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Digitale Güter | Digital goods | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Produktentwicklung | New product development | Marketingmanagement | Marketing management |
-
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing, (2015)
-
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B., (2021)
-
Varadarajan, Rajan, (2022)
- More ...
-
Clement, Michel, (2018)
-
Otten, Cord, (2019)
-
Sales forecasting of new entertainment media products
Hofmann-Stölting, Christina, (2017)
- More ...