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Search: subject:"product development"
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Anlageverhalten
New product development
37
Produktentwicklung
37
Innovation
20
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
USA
6
United States
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innovation
5
new product development
5
Brand management
4
Customer integration
4
Innovation diffusion
4
Innovationsdiffusion
4
Kundenintegration
4
Markenführung
4
Social network
4
Soziales Netzwerk
4
Beziehungsmarketing
3
Börsenkurs
3
Creativity
3
Inter-firm cooperation
3
Kreativität
3
Product design
3
Produktgestaltung
3
Relationship marketing
3
Share price
3
Unternehmenskooperation
3
product design
3
Ankündigungseffekt
2
Announcement effect
2
Arbeitsgruppe
2
Behavioural finance
2
Brand
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Brand image
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Business network
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Capital income
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Cillo, Paola
1
Griffith, David A.
1
Rubera, Gaia
1
Sorescu, Alina
1
Warren, Nooshin L.
1
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Journal of marketing
Reihe: Finanzierung, Kapitalmarkt und Banken
2
Decision sciences : DS
1
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
1
Journal of business research : JBR
1
NBER working paper series
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Universitätsbibliothek Wien - Working Papers
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Working Papers SFB Adaptive Information Systems and Modelling in Economics and Management Science
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ECONIS (ZBW)
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The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
2
When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
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