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~isPartOf:"Journal of marketing"
~subject:"Kreativität"
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Search: subject:"product development"
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Kreativität
New product development
37
Produktentwicklung
37
Innovation
20
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
USA
6
United States
6
innovation
5
new product development
5
Brand management
4
Customer integration
4
Innovation diffusion
4
Innovationsdiffusion
4
Kundenintegration
4
Markenführung
4
Social network
4
Soziales Netzwerk
4
Beziehungsmarketing
3
Börsenkurs
3
Creativity
3
Inter-firm cooperation
3
Product design
3
Produktgestaltung
3
Relationship marketing
3
Share price
3
Unternehmenskooperation
3
product design
3
Ankündigungseffekt
2
Anlageverhalten
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Announcement effect
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Arbeitsgruppe
2
Behavioural finance
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Brand
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Brand image
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Burroughs, James E.
1
Calantone, Roger J.
1
Camacho, Nuno
1
Chattopadhyay, Amitava
1
Dahl, Darren W.
1
Dean, Tereza
1
Gorn, Gerald J.
1
Griffith, David A.
1
Kannan, P. K.
1
Moreau, C. Page
1
Nam, Hyoryung
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Stremersch, Stefan
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Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Creativity and innovation management
10
International journal of product development : IJPD
9
Journal of business research : JBR
8
Marketing letters : a journal of research in marketing
6
Research policy : policy, management and economic studies of science, technology and innovation
6
SpringerLink / Bücher
6
Understanding Innovation
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Faculty & research / Insead : working paper series
4
Innovation: organization & management : IOM
4
International journal of innovation management
4
Journal of engineering and technology management : JET-M
4
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
4
Technology analysis & strategic management
4
California management review
3
International journal of innovation management : IJIM
3
R & D management
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
Business strategy and the environment
2
Harvard-Business-Manager : das Wissen der Besten
2
IEEE transactions on engineering management : EM
2
International journal of business and globalisation : IJBG
2
International journal of innovation and technology management
2
International journal of managing projects in business
2
International journal of technology marketing : IJTMkt
2
Journal of business economics and management
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of enterprising culture
2
Journal of marketing research : JMR
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Psychology & marketing
2
Routledge masters in entrepreneurship
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of business & industrial marketing
2
Academy of Management journal : AMJ
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
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ECONIS (ZBW)
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1
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
2
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
3
Facilitating and rewarding creativity during new
product
development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
Saved in:
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