New product creativity : understanding contract specificity in new product introductions
Year of publication: |
March 2016
|
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Authors: | Dean, Tereza ; Griffith, David A. ; Calantone, Roger J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 2, p. 39-58
|
Subject: | new product creativity | contract specificity | safeguarding | adaptation | relational behaviors | Innovation | Produktentwicklung | New product development | Kreativität | Creativity | Innovationsmanagement | Innovation management | Vertrag | Contract |
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