Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Year of publication: |
March 2018
|
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Authors: | Dean, Tereza ; Griffith, David A. ; Calantone, Roger J. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 1, p. 87-100
|
Subject: | New product launch | Value sharing | Reciprocity | Manufacturer | Retailer | Produktentwicklung | New product development | Innovation | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation |
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