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~subject:"Social network"
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Journal of marketing
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
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7
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ECONIS (ZBW)
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Bringing "place" back in : regional clusters, project governance, and new product outcomes
Tracey, Paul
;
Heide, Jan B.
;
Bell, Simon J.
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010463467
Saved in:
2
Corporate board interlocks and new product introductions
Srinivasan, Raji
;
Wuyts, Stefan
;
Mallapragada, Girish
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 132-148
Persistent link: https://www.econbiz.de/10011804110
Saved in:
3
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
4
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
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