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~isPartOf:"Journal of marketing communications"
~person:"Handayani, Naniek Utami"
~person:"Roy, Subhadip"
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Celebrity endorsements
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conceptual model
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endorsement theory
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meaning transfer model
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Handayani, Naniek Utami
Roy, Subhadip
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Journal of marketing communications
Qualitative market research : an international journal
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Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
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