Meaning transfer in celebrity endorsements : an explanation using metaphors
Year of publication: |
December 2018
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Authors: | Roy, Subhadip |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 8, p. 843-862
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Subject: | Celebrity endorsements | endorsement theory | meaning transfer model | metaphor | conceptual model |
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