User and Firm Generated Content on Online Social Media: A Review and Research Directions
Year of publication: |
2016
|
---|---|
Authors: | Daiya, Abhinita ; Roy, Subhadip |
Published in: |
International Journal of Online Marketing (IJOM). - IGI Global, ISSN 2156-1745, ZDB-ID 2698406-4. - Vol. 6.2016, 3 (01.07.), p. 34-49
|
Publisher: |
IGI Global |
Subject: | Conceptual Paper | Firm Generated Content | Level of Analysis | Research Questions | Social Media | Social Media Marketing | Source of Content | User Generated Content |
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