Social media marketing : literature review and future research directions
Year of publication: |
2017
|
---|---|
Authors: | Yadav, Mayank ; Rahman, Zillur |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 25.2017, 2, p. 213-240
|
Subject: | social media | social media marketing | user generated content | literature review | Online-Marketing | Internet marketing | Social Web | Social web | Bibliometrie | Bibliometrics |
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