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~isPartOf:"Journal of marketing education : JME"
~subject:"innovative teaching methods"
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Search: subject:"Betriebswirtschaftslehre"
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innovative teaching methods
Betriebswirtschaftsstudium
142
Graduate business education
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71
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71
Marketing
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Mills, Adam J.
2
Young, Mark R.
2
Abney, Alexandra K.
1
Andzulis, James
1
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1
Boyer, Stefanie L.
1
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Journal of marketing education : JME
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ECONIS (ZBW)
15
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1
Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela
;
Garlin, Francine
;
Mohammed, Hossain
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
Saved in:
2
Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.
;
Delpechitre, Duleep
;
Goad, Emily A.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
Saved in:
3
The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April
;
McDougal, Elizabeth Randon
;
Syrdal, Holly
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Saved in:
4
Intercollegiate social media education ecosystem
Abney, Alexandra K.
;
Cook, Laurel A.
;
Fox, Alexa K.
; …
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
Saved in:
5
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
6
Mobile business retailing : driving experiential learning on campus
Fischbach, Sarah
;
Guerrero, Veronica
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011868414
Saved in:
7
Knowledge acquisition and readiness assurance testing : the connected notes intervention
Young, Mark R.
- In:
Journal of marketing education : JME
38
(
2016
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011665000
Saved in:
8
Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.
;
Treen, Emily
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011537300
Saved in:
9
Students' perceptions and experiences of social media in higher education
Neier, Stacy
;
Zayer, Linda Tuncay
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
Saved in:
10
Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R.
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
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