Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Year of publication: |
2023
|
---|---|
Authors: | Spanjaard, Daniela ; Garlin, Francine ; Mohammed, Hossain |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 2, p. 167-182
|
Subject: | assessment | canonical correlation analysis | digital storytelling | education administration issues | innovative teaching methods | learning approaches and issues | marketing education issues | student engagement | technology in classroom | Narrative Methode | Narrative method | Studierende | Students | Betriebswirtschaftsstudium | Graduate business education | Hochschule | Higher education institution | E-Learning | E-learning |
-
The advanced course in professional selling
Loe, Terry W., (2014)
-
Students' perceptions and experiences of social media in higher education
Neier, Stacy, (2015)
-
Peltier, James, (2022)
- More ...
-
Chikweche, Tendai, (2023)
-
A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses
Ng, Eric, (2008)
-
Relationships between medical sales representatives and physicians : an exploratory study
Muynh, Magda, (2008)
- More ...