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~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
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structural equation modeling
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Journal of promotion management : JPM
Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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The journal of product & brand management
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of wine business research
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Journal of open innovation : technology, market, and complexity
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Management international review : MIR ; journal of international business
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Managing service quality : MSQ ; an international journal
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Marketing i menedžment innovacij : m&mi
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
2
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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