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~isPartOf:"Journal of promotion management : JPM"
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Konsumentenverhalten
Brand image
3
Consumer behaviour
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Markenimage
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structural equation modeling
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Brand management
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Internet marketing
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purchase intention
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brand equity
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celebrity endorsement
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confirmatory factor analysis
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Journal of promotion management : JPM
Journal of business research : JBR
12
Journal of retailing and consumer services
11
The journal of services marketing
5
Journal of business ethics : JOBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Amfiteatru economic : an economic and business research periodical
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of production economics
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Technological forecasting & social change : an international journal
3
Cleaner and responsible consumption
2
Cogent business & management
2
Global business review
2
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of economics and financial issues : IJEFI
2
International journal of hospitality management
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International journal of quality and service sciences
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Journal of Indian business research
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international food & agribusiness marketing : JIFAM
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Journal of international trade & commerce
2
Journal of management information systems : JMIS
2
Journal of open innovation : technology, market, and complexity
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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Nankai business review international
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Service business
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South Asian journal of management : SAJM
2
The journal of consumer marketing
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The journal of product & brand management
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Administrative Sciences : open access journal
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
2
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
3
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
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