//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"structural equation modeling"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Structural equation modeling
4
Brand image
2
Brand management
2
Consumer behaviour
2
Facebook
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Online-Marketing
2
Social Web
2
Social networking sites
2
Social web
2
Structural equation model
2
Strukturgleichungsmodell
2
ANOVA
1
Asymmetric information
1
Asymmetric information disclosure
1
Asymmetrische Information
1
Brand
1
Brand equity
1
Brand transparency
1
Computer-mediated communication
1
Consumer experience
1
Coolness
1
Food
1
Food delivery application
1
Heterogeneity
1
Holiday behaviour
1
Human-computer interaction
1
Interactivity
1
Internet
1
Intrusiveness
1
Lebensmittel
1
Live streams
1
Markenartikel
1
Marketing communication
1
Marketing management
1
Marketingmanagement
1
Multimethod
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chopdar, Prasanta Kr
1
Dąbrowski, Dariusz
1
Paul, Justin
1
Schivinski, Bruno
1
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Australian journal of management
1
Central European business review : CEBR
1
Future Business Journal
1
Human resource management
1
International journal of management, economics and social sciences : IJMESS
1
International journal of wine business research
1
Journal of business ethics : JOBE
1
Journal of economics and business research
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Review of international business and strategy
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->