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~isPartOf:"Journal of strategic marketing"
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Structural equation model
18
Strukturgleichungsmodell
18
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
7
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7
Customer satisfaction
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Marketingmanagement
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attitudinal loyalty
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structural equation modelling
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Cavazos, Carmina
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Butaney, Gul
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Luu Trong Tuan
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Modi, Pratik
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Noithonglek, Thanakorn
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Journal of strategic marketing
Journal of business research : JBR
84
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of production economics
40
International journal of business information systems : IJBIS
39
International journal of production research
36
International journal of hospitality management
35
Technological forecasting & social change : an international journal
35
International journal of productivity and quality management : IJPQM
32
Journal of retailing and consumer services
32
Organizational research methods : ORM
30
The service industries journal
29
Cogent business & management
27
Tourism management : research, policies, practice
27
Journal of business ethics : JOBE
24
SpringerLink / Bücher
23
Asia Pacific journal of marketing and logistics
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Global business review
20
International journal of business excellence
20
Total quality management & business excellence
20
European journal of marketing : EJM
19
International journal of services and operations management
19
Journal of travel and tourism marketing
18
International journal of business excellence : IJBEX
17
Journal of management : JOM
17
International journal of business innovation and research
16
International journal of logistics systems and management
15
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
15
International journal of project management : the journal of The International Project Management Association
15
Journal of modelling in management
15
Journal of the Academy of Marketing Science
15
Research journal of business management
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
International journal of innovation management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of quality & reliability management
14
Journal of information & knowledge management : JIKM
14
Journal of marketing management : MM
14
The international journal of logistics management
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ECONIS (ZBW)
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
3
Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser
;
Di Mascio, Rita
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
Saved in:
4
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
5
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Saved in:
6
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
7
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
8
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
9
Consequences of customer advocacy
Roy, Sanjit Kumar
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009768650
Saved in:
10
Competitive intelligence and other levers of brand performance
Luu Trong Tuan
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 217-239
Persistent link: https://www.econbiz.de/10009768656
Saved in:
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