Synchronizing relational benefits with customer commitment profiles
Year of publication: |
2020
|
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Authors: | Fatima, Johra Kayeser ; Di Mascio, Rita |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 4, p. 366-378
|
Subject: | cluster analysis | Commitment | customer satisfaction | relational benefits | structural equation modeling | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Cluster analysis | Strukturgleichungsmodell | Structural equation model |
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