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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Clarm, Ronald A."
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An offer you can't refuse : consumer perceptions of sales pressure
Zboja, James J.
;
Clarm, Ronald A.
;
Haytko, Diana L.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 806-821
Persistent link: https://www.econbiz.de/10011614120
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