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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Production and operations management : an international journal of the Production and Operations Management Society"
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New product development
64
Produktentwicklung
64
Innovation
34
Innovation management
17
Innovationsmanagement
17
Consumer behaviour
14
Konsumentenverhalten
14
new product development
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Theorie
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Product design
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innovation
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Projektmanagement
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product development
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project management
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social networks
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Van Den Bulte, Christophe
8
Iyengar, Radha
7
Valente, Thomas W.
5
Chao, Raul O.
3
Bendoly, Elliot
2
Fischer, Marc
2
Gutierrez, Genaro J.
2
Li, Shan
2
Loch, Christoph H.
2
Luo, Lan
2
Ofek, Elie
2
Selove, Matthew
2
Shen, Zuo-Jun
2
Singhal, Vinod R.
2
Tellis, Gerard J.
2
Albuquerque, Paulo
1
Amir, On
1
Anderson, Edward G. <Jr.>
1
Aral, Sinan
1
Arifoğlu, Kenan
1
Ba, Sulin
1
Balakrishnan, P. V.
1
Bansal, Saurabh
1
Bezawada, Ram
1
Bharadway, Anandhi
1
Bharadway, Sundar
1
Bhargava, Hemant K.
1
Bilginer, Özlem
1
Boyer, Kenneth K.
1
Bradley, James R.
1
Bronnenberg, Bart J.
1
Chao, Xiuli
1
Christakis, Nicholas A.
1
Cui, Zhijian
1
Dekimpe, Marnik G.
1
Eppinger, Steven D.
1
Erat, Sanjiv
1
Erhun, Feryal
1
Ferguson, Mark
1
Fowler, James H.
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Production and operations management : an international journal of the Production and Operations Management Society
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
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ECONIS (ZBW)
65
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Creativity and risk taking aren't rational : behavioral operations in MOT
Loch, Christoph H.
- In:
Production and operations management : an international …
26
(
2017
)
4
,
pp. 591-604
Persistent link: https://www.econbiz.de/10011685279
Saved in:
4
Making the best idea better : the role of idea pool structure
Erat, Sanjiv
- In:
Production and operations management : an international …
26
(
2017
)
10
,
pp. 1946-1959
Persistent link: https://www.econbiz.de/10011778040
Saved in:
5
The effects of agglomeration and national property rights on digital confidentiality performance
Massimino, Brett
;
Gray, John V.
;
Boyer, Kenneth K.
- In:
Production and operations management : an international …
26
(
2017
)
1
,
pp. 162-179
Persistent link: https://www.econbiz.de/10011649162
Saved in:
6
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
7
To preannounce or not : new
product
development
in a competitive duopoly market
Klastorin, Ted
;
Mamani, Hamed
;
Zhou, Yong-Pin
- In:
Production and operations management : an international …
25
(
2016
)
12
,
pp. 2051-2064
Persistent link: https://www.econbiz.de/10011628215
Saved in:
8
How excessive stage time reduction in NPD negatively impacts market value
Bendoly, Elliot
;
Chao, Raul O.
- In:
Production and operations management : an international …
25
(
2016
)
5
,
pp. 812-832
Persistent link: https://www.econbiz.de/10011494892
Saved in:
9
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
10
Incentives in a stage-gate process
Chao, Raul O.
;
Lichtendahl, Kenneth C.
; …
- In:
Production and operations management : an international …
23
(
2014
)
8
,
pp. 1286-1298
Persistent link: https://www.econbiz.de/10010406008
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