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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Tellis, Gerard J."
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Tellis, Gerard J.
Van Den Bulte, Christophe
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Warren Bennis signature series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of research on new product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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J-B Warren Bennis Ser
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Journal of marketing
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Marshall School of Business Working Paper
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ProQuest Ebook Central
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Functional regression : a new model for predicting market penetration of new products
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003858485
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