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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"new product development"
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new product development
New product development
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Arifoğlu, Kenan
1
Huang, Dongling
1
Huang, Tingliang
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Jones, Sharaya M.
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Kornish, Laura J.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of product development : IJPD
22
Management Science
22
International journal of innovation management
20
International journal of production research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of innovation and technology management
10
Production and operations management : an international journal of the Production and Operations Management Society
10
International Journal of Innovation Management (ijim)
9
IEEE transactions on engineering management : EM
8
Technology analysis & strategic management
7
International Journal of Innovation and Technology Management (IJITM)
6
International journal of automotive technology and management : IJATM
6
International journal of business innovation and research : IJBIR
6
International journal of productivity and quality management : IJPQM
6
International journal of technology marketing : IJTMkt
6
International Journal of Business Performance Management
5
International journal of technology management : IJTM
5
Journal of marketing
5
California management review
4
Foundations of Management
4
Foundations of Management : the journal of Warsaw University of Technology
4
International journal of business innovation and research
4
International journal of product lifecycle management : IJPLM
4
Manufacturing & service operations management : M & SOM
4
Strategic management journal
4
Working Papers / Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven
4
Business strategy and the environment
3
ERIM Report Series Research in Management
3
International journal of entrepreneurship and innovation management
3
International journal of value chain management : IJVCM
3
Journal of international marketing
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Journal of marketing research
3
Journal of operations management
3
Knowledge management research & practice : KMRP
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MPRA Paper
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Manufacturing & Service Operations Management
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
4
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
Saved in:
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