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Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Fatima, Johra Kayeser
;
Di Mascio, Rita
;
Johns, Raechel
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 443-453
Persistent link: https://www.econbiz.de/10011970142
Saved in:
2
We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan
;
Vredeveld, Anna J.
;
Ross, William T.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
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