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Beziehungsmarketing
99
Relationship marketing
99
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
31
Kundenzufriedenheit
31
Brand management
26
Markenführung
26
Brand image
23
Markenimage
23
Brand
18
Dienstleistungsqualität
18
Markenartikel
18
Service quality
18
Social Web
12
Social web
12
Emotion
10
Einzelhandel
8
Retail trade
8
USA
8
United States
8
Viral marketing
7
Virales Marketing
7
brand loyalty
7
customer experience
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Customer service
6
Kundenservice
6
Online retailing
6
Online-Handel
6
Personality psychology
6
Persönlichkeitspsychologie
6
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6
customer engagement
6
E-commerce
5
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5
Internet marketing
5
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Ndubisi, Nelson Oly
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Yi, Youjae
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Cheng, Li-Keng
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Chu, Xing-Yu
2
Darley, William K.
2
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2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Nataraajan, Rajan
2
Ruyter, Ko de
2
Schaarschmidt, Mario
2
Sung, Yongjun
2
Toung, Chung-Lin
2
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2
Ahn, Sun Joo
1
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1
Al-Imamy, Saifeddin
1
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1
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1
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Psychology & marketing
Journal of business research : JBR
636
Journal of retailing and consumer services
589
Industrial marketing management : the international journal for industrial and high-tech firms
399
International journal of hospitality management
282
SpringerLink / Bücher
256
The journal of services marketing
229
The journal of business & industrial marketing
193
The service industries journal
186
Journal of the Academy of Marketing Science
166
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
121
Journal of service research : JSR
120
Journal of hospitality marketing & management
119
Journal of travel and tourism marketing
117
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
109
Tourism management : research, policies, practice
109
Journal of service management
108
Journal of retailing
104
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
84
Service business
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
70
Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
69
Springer eBook Collection / Business and Economics
69
European journal of operational research : EJOR
68
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ECONIS (ZBW)
103
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1
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103
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Date (oldest first)
1
Ordinary
customer
experience
: conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
2
Eliminating
customer
experience
pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
3
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
6
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
7
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
8
Chatbots in frontline services and
customer
experience
: an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
Smart speakers and
customer
experience
in service contexts
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2326-2340
Persistent link: https://www.econbiz.de/10014432404
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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