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Search: subject:"Virtual reality"
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Virtual reality
25
Virtuelle Realität
25
Consumer behaviour
16
Konsumentenverhalten
16
augmented reality
12
Social Web
9
Social web
9
virtual reality
9
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
Brand
3
E-commerce
3
Electronic Commerce
3
Markenartikel
3
Relationship marketing
3
Virtual organization
3
Virtuelle Organisation
3
customer experience
3
enjoyment
3
marketing
3
Advertising effects
2
Artificial intelligence
2
Brand image
2
Brand management
2
Internet
2
Internet marketing
2
Künstliche Intelligenz
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Werbewirkung
2
avatars
2
embodiment
2
extended reality
2
immersion
2
metaverse
2
narrative transportation
2
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Free
14
Undetermined
8
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Article
27
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Article in journal
27
Aufsatz in Zeitschrift
27
Language
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English
27
Author
All
Rauschnabel, Philipp A.
4
Choi, Yung Kyun
2
Chylinski, Mathew
2
Flavián Blanco, Carlos
2
Han, Dai-In Danny
2
Heller, Jonas
2
Hilken, Tim
2
Hüttl-Maack, Verena
2
Keeling, Debbie I.
2
Mahr, Dominik
2
Ruyter, Ko de
2
Sung, Eunyoung
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Al-Imamy, Saifeddin
1
Alalwan, Ali A.
1
Ameen, Nisreen
1
Balakrishnan, Janarthanan
1
Barhorst, Jennifer Brannon
1
Barnes, Stuart J.
1
Barta, Sergio
1
Belk, Russell W.
1
Biocca, Frank
1
Bodur, H. Onur
1
Branca, Generoso
1
Buhalis, Dimitrios
1
Bélisle, Jean-François
1
Campbell, Colin L.
1
Camus, Sandra
1
Chan, Kimmy Wa
1
Chen, Chen
1
Chen, Congbo
1
Chen, Juan
1
Couperus, Anja
1
Daugherty, Terry
1
Dessart, Laurence
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Etienne, Elodie
1
Felix, Reto
1
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Published in...
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Psychology & marketing
Journal of business research : JBR
47
Journal of retailing and consumer services
47
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Skill training in multimodal virtual environments
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
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ECONIS (ZBW)
27
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1
Virtual is so real! : consumers' evaluation of product packaging in
virtual
reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Embodiment, immersion, and enjoyment in
virtual
reality
marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
4
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
6
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
9
A systematic literature review of virtual embodied experience
Chen, Juan
;
Ning, Changhui
;
Chen, Congbo
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2167-2185
Persistent link: https://www.econbiz.de/10014432387
Saved in:
10
Perception of avatars nonverbal behaviors in
virtual
reality
Etienne, Elodie
;
Leclercq, Anne-Lise
;
Remacle, Angélique
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
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