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~isPartOf:"Qualitative market research : an international journal"
~subject:"Celebrity-Werbung"
~subject:"Consumer behaviour"
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Celebrity-Werbung
Consumer behaviour
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Qualitative market research : an international journal
The journal of product & brand management
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Chinese consumers' luxury value perceptions : a
conceptual
model
Liang, Yan
;
Ghosh, Sid
;
Oe, Hiroko
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10011714484
Saved in:
2
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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