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~isPartOf:"Qualitative market research : an international journal"
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Qualitative Methode
49
Qualitative method
49
Market research
25
Marktforschung
25
Consumer behaviour
17
Konsumentenverhalten
17
Scientific method
11
Wissenschaftliche Methode
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Keegan, Sheila
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Prince, Melvin
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Roy, Subhadip
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Abarashi, Jamal
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Aitken, Rob
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Baratli, Boudour
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Barnham, Chris
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Bauman, Antonina
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Qualitative market research : an international journal
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
56
Journal of business research : JBR
47
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Journal of management inquiry
34
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Young consumers : insight and ideas for responsible marketers
14
Journal of career development
13
Technological forecasting & social change : an international journal
13
Strategic Organization
12
Human resource development review
10
International journal of contemporary hospitality management
10
Journal of health organization and management
10
Qualitative research in accounting & management : QRAM
10
SpringerLink / Bücher
10
Strategic organization
10
European journal of operational research : EJOR
9
Health care management review : HCM review
9
Lehrbuch
9
Discussion paper series / IZA
8
Handbook of qualitative research methods on human resource management : innovative techniques
8
Information systems and e-business management : ISeB
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International marketing review
8
Journal of business venturing
8
Journal of management & organization : JMO
8
Journal of management studies : JMS
8
Research
8
Sport management review
8
European management journal
7
International journal of market research
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
7
Qualitative research methods
7
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ECONIS (ZBW)
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1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
3
An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
4
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
5
An RQDA-based constructivist methodology for qualitative research
Chandra, Yanto
;
Shang, Liang
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011646928
Saved in:
6
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
7
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
8
"My Grandfather kept one of these tins on top of the bookshelf" : consumers' recalled experiences involving packaging
Ryynänen, Toni
;
Joutsela, Markus
;
Heinonen, Visa
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011535855
Saved in:
9
A front-to-back guide to writing a qualitative research article
Gopaldas, Ahir
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 115-121
Persistent link: https://www.econbiz.de/10011535872
Saved in:
10
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
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