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~isPartOf:"The journal of business & industrial marketing"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
New product development
56
Produktentwicklung
55
Innovation
41
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27
Innovationsmanagement
27
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15
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
11
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Journal of business-to-business marketing
5
ERIM report series research in management
2
Journal of business research : JBR
2
Collaboration and competition in business ecosystems
1
Cowles Foundation discussion paper
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
European journal of marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of innovation management
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Markt- und Unternehmensentwicklung / Markets and Organisations
1
Markt- und Unternehmensentwicklung Markets and Organisations
1
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBooks / Business and Management
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ECONIS (ZBW)
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1
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
2
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
3
Conceptualizing a framework for customer integration during new
product
development
of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
4
Divergent goals in supplier-customer co-development process : an integrated framework
Oinonen, Minna
;
Jalkala, Anne Maarit
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10011342354
Saved in:
5
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Saved in:
6
The impact of customer participation on NPD performance : the mediating role of inter-organisation relationship
Lin, Ming-ji James
;
Huang, Chin-hua
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009723096
Saved in:
7
Alliance market orientation, new
product
development
and resource advantage theory
Bicen, Pelin
;
Hunt, Shelby D.
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 592-600
Persistent link: https://www.econbiz.de/10009672465
Saved in:
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