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~isPartOf:"The journal of business & industrial marketing"
~subject:"Kundenzufriedenheit"
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Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
Askariazad, Mohammad Hossein
;
Babakhani, Nazila
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010526576
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