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~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
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Marketing management
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
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SpringerLink / Bücher
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European journal of marketing : EJM
7
Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Marketing intelligence & planning
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European journal of innovation management
4
International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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IEEE transactions on engineering management : EM
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International journal of innovation and technology management
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Asia Pacific journal of marketing and logistics
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DLSU business & economics review
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ERIM Report Series Reference
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European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Innovation: organization & management : IOM
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International journal of technology management : IJTM
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International small business journal : researching entrepreneurship
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Journal of business case studies
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Journal of business strategy
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Journal of international marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Strategic horizon of market success : comparing alternative "strategic landscapes" of the new
product
development
process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
2
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
3
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
4
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
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