Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Year of publication: |
2023
|
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Authors: | Sameti, Ardalan |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 7, p. 1063-1081
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Subject: | Design thinking | Innovation management | Managerial thinking | Market success | New product development process | Product management | Strategic marketing thinking | Innovationsmanagement | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Strategisches Management | Strategic management | Innovation | Produktmanagement | Marketingmanagement | Marketing management |
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