Tyagi, Satish; Choudhary, Alok; Cai, Xianming; Yang, Kai - In: International Journal of Production Economics 160 (2015) C, pp. 202-212
Product development (PD) is a broad field of endeavor dealing with the planning, design, creation, and marketing of a …-valued added steps in a single, definable process out of complete product development process (PDP). This single step is highly …