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~person:"Assaker, Guy"
~subject:"Partielle kleinste Quadrate"
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Partielle kleinste Quadrate
Structural equation model
8
Strukturgleichungsmodell
8
Partial least squares
3
Beziehungsmarketing
2
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2
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partial least squares-structural equation modeling (PLS-SEM)
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structural equation modeling
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structural equation modeling (SEM)
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Assaker, Guy
Ringle, Christian M.
19
Sarstedt, Marko
17
Hair, Joseph F.
11
Henseler, Jörg
5
Peng, Xianghui
3
Prybutok, Victor
3
Rönkkö, Mikko
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Schuberth, Florian
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Ahmadi, Nima
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Evermann, Joerg
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2
Gudergan, Siegfried
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Hallak, Rob
2
Hult, G. Tomas M.
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Hwa, Jacky Cheah Jun
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Liengaard, Benjamin Dybro
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McIntosh, Cameron N.
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Paul, Justin
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Radomir, Lăcrămioara
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Shiva, Atul
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Adebayo, Towiwa Sunday
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Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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Age and gender differences in online travel reviews and user-generated-content (UGC) adoption : extending the technology acceptance model (TAM) with credibility theory
Assaker, Guy
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012256144
Saved in:
2
An empirical operationalization of countries’ destination competitiveness using partial least squares modeling
Assaker, Guy
;
Hallak, Rob
;
Esposito Vinzi, Vincenzo
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10010235909
Saved in:
3
Applications of partial least squares
structural
equation
modeling
in tourism research : a methodological review
Assaker, Guy
;
Huang, Songshan
;
Hallak, Rob
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
5
,
pp. 679-686
Persistent link: https://www.econbiz.de/10009709095
Saved in:
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