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~person:"Calantone, Roger J."
~subject:"Decision"
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New product development
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Calantone, Roger J.
Stern, Scott
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European journal of innovation management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Marketing strategy decision making in new
product
development
: direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
Saved in:
2
Anticipated regret and escalation of commitment to failing, new
product
development
projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Saved in:
3
New product portfolio management decisions : antecedents and consequences
McNally, Regina C.
;
Durmuşoğlu, Serdar S.
;
Calantone, …
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009723185
Saved in:
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