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~person:"Calantone, Roger J."
~subject:"New product development"
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Calantone, Roger J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Saved in:
2
A primer on moderated mediation analysis : exploring logistics involvement in new product development
Calantone, Roger J.
;
Whipple, Judith M.
;
Wang, Xinran
; …
- In:
Journal of business logistics : JBL
38
(
2017
)
3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10011762628
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