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~person:"Chekalina, Tatiana"
~subject:"Brand management"
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Brand management
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Chekalina, Tatiana
Fang, Shih Chieh
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Destination brand promise : the core of customer-based brand equity modeling
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011866093
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