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~person:"Cooper, Robert G."
~subject:"New product development"
~type_genre:"Aufsatz im Buch"
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New product development
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Cooper, Robert G.
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Handbook of business-to-business marketing
1
Handbook of research on new product development
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ECONIS (ZBW)
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Best practices and success drivers in new product development
Cooper, Robert G.
- In:
Handbook of research on new product development
,
(pp. 410-434)
.
2019
Persistent link: https://www.econbiz.de/10012125156
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2
The Stage-Gate® system for product
innovation
in B2B firms
Cooper, Robert G.
- In:
Handbook of business-to-business marketing
,
(pp. 596-624)
.
2012
Persistent link: https://www.econbiz.de/10009500112
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