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~person:"Dwivedi, Yogesh Kumar"
~subject:"Literature review"
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Dwivedi, Yogesh Kumar
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The marketing review
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Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
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2
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
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3
State-of-the-art in open data research : insights from existing literature and a research agenda
Hossain, Mohammad Alamgir
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
Journal of organizational computing and electronic commerce
26
(
2016
)
1/2
,
pp. 14-40
Persistent link: https://www.econbiz.de/10011490396
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4
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
5
Mobile payment adoption : classification and review of the extant literature
Slade, Emma L.
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
- In:
The marketing review
13
(
2013
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10010200655
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