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~person:"Dwivedi, Yogesh Kumar"
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Consumer behaviour
37
Konsumentenverhalten
37
Social Web
30
Social web
30
Internet marketing
27
Online-Marketing
26
Electronic Commerce
17
E-commerce
15
Online retailing
13
Online-Handel
13
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12
Innovationsakzeptanz
12
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Mobile business
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Werbewirkung
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Werbung
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Beziehungsmarketing
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Markenführung
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Relationship marketing
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Virales Marketing
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Bibliometrics
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Bibliometrie
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Markenimage
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English
74
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Dwivedi, Yogesh Kumar
Press, World Trade
173
Wirtz, Bernd W.
109
Goldfarb, Avi
106
Peitz, Martin
104
Greenstein, Shane M.
93
Kollmann, Tobias
91
Bauer, Hans H.
86
Whinston, Andrew B.
82
Asongu, Simplice
81
Heinemann, Gerrit
81
Skiera, Bernd
72
Economides, Nicholas
71
Ghose, Anindya
71
Fritz, Wolfgang
70
Alt, Rainer
67
Brynjolfsson, Erik
63
Kreutzer, Ralf T.
61
Giovannetti, Emanuele
60
Ockenfels, Axel
60
Tucker, Catherine
59
Valletti, Tommaso M.
58
Pénard, Thierry
54
Spann, Martin
53
Krcmar, Helmut
52
Pavlou, Paul A.
51
Picot, Arnold
51
Tan, Yong
49
Waldfogel, Joel
48
Haucap, Justus
47
Hess, Thomas
47
Knieps, Günter
47
Sabatini, Fabio
47
Waelbroeck, Patrick
47
Law, Chun Hung Roberts
46
Martens, Bertin
46
Smith, Michael D.
46
Hinz, Oliver
45
Jin, Ginger Zhe
45
Martínez-López, Francisco J.
45
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Journal of business research : JBR
9
Journal of retailing and consumer services
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The marketing review
8
International journal of Indian culture and business management
6
Technological forecasting & social change : an international journal
5
Information systems management
3
Psychology & marketing
3
Advances in theory and practice of emerging markets
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
2
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
SpringerLink / Bücher
2
Advances in Theory and Practice of Emerging Markets
1
Benchmarking : an international journal
1
Business/Economics
1
Chandos social media series
1
Electronic government : EG; an international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
Journal of Innovation & Knowledge (JIK)
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of innovation & knowledge : JIK
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Premier reference source
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Springer briefs in business
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Springer eBook Collection
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SpringerBriefs in Business
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
73
EconStor
1
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1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
9
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
10
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
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