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~person:"Ernst, Holger"
~subject:"Relationship marketing"
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Ernst, Holger
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Virtual Co-Creation with Customers in the Early Stages of New
Product
Development
Ernst, Holger
-
2017
the effectiveness of virtual co-creation in the early stages of new
product
development
(i.e. idea generation …
Persistent link: https://www.econbiz.de/10012945583
Saved in:
2
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
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