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~person:"Gautam, Vikas"
~subject:"Konsumentenverhalten"
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Structural equation model
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Strukturgleichungsmodell
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Consumer behaviour
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structural equation modeling
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Factor analysis
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Faktorenanalyse
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purchase intentions
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Gautam, Vikas
Cleveland, Mark
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Jaiswal, Deepak
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Kant, Rishi
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Paul, Justin
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Roy, Subhadip
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Sharma, Vikram
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Wirtz, Bernd W.
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Assaker, Guy
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Balasubramanian, Siva Kumar
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Journal of promotion management : JPM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Theoretical economics letters
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ECONIS (ZBW)
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Mediating role of company information in the relationships among perceived risks and purchase intentions in an online retailing context
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012181014
Saved in:
2
Materialism, fashion involvement, fashion innovativeness and use innovativeness : exploring direct and indirect relationships
Gautam, Vikas
;
Sharma, Vikram
- In:
Theoretical economics letters
8
(
2018
)
11
,
pp. 2444-2459
Persistent link: https://www.econbiz.de/10011911692
Saved in:
3
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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