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~person:"Homburg, Christian"
~person:"Hultink, Erik J."
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Search: subject:"product development"
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Produktentwicklung
35
New product development
32
Innovation
11
Innovation management
9
Innovationsmanagement
9
Consumer behaviour
5
Konsumentenverhalten
5
Market entry
5
Markteintritt
5
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4
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Marketingmanagement
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Ankündigungseffekt
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Manufacturing industries
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Homburg, Christian
Hultink, Erik J.
Herstatt, Cornelius
91
Brem, Alexander
37
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Taha, Zahari
29
Ahmed, Shamsuddin
28
Cooper, Robert G.
27
Ale Ebrahim, Nader
24
Griffin, Abbie
24
Trott, Paul
22
Di Benedetto, Anthony
21
Eppinger, Steven D.
21
Gassmann, Oliver
21
Lüthje, Christian
21
Song, Michael
21
Ulrich, Karl T.
21
Kahn, Kenneth B.
20
Verworn, Birgit
20
Haapasalo, Harri
19
Hippel, Eric von
19
Dahl, Darren W.
18
Lynn, Gary
18
Wu, Jie
18
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Leifer, Larry
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Barczak, Gloria
15
Nagahira, Akio
15
Ofek, Elie
15
Brettel, Malte
14
Bullinger, Hans-Jörg
14
Ernst, Holger
14
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Springer Fachmedien Wiesbaden
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Universität Mannheim
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The journal of product innovation management : an international publication of the Product Development & Management Association
10
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
ERIM report series research in management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Working papers / Centre for Market driven Innovations : WP
2
European journal of innovation management : EJIM
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
IEEE transactions on engineering management : EM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of international marketing
1
Research technology management : RTM
1
The PDMA handbook of new product development
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
34
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
Saved in:
3
Gestaltung von Teams in der Neuproduktentwicklung : eine empirische Untersuchung von Vertriebsintegration und internationaler Heterogenität
Sieberz, Isabell
-
2019
Persistent link: https://www.econbiz.de/10011955355
Saved in:
4
Kognitive Verzerrungen bei Managemententscheidungen : experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung
Weeth, Alexander
-
2018
Persistent link: https://www.econbiz.de/10011764228
Saved in:
5
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
6
Intentional cannibalization, radical innovation, and performance : a comparison of Chinese and Western enterprises in China
Samiee, Saeed
;
Sääksjärvi, Maria
;
Harmancioǧlu, Nükhet
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 40-58
Persistent link: https://www.econbiz.de/10012231116
Saved in:
7
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
8
Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
9
The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.
;
Reid, Mike
;
Hultink, Erik J.
; …
- In:
Research technology management : RTM
59
(
2016
)
2
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
Saved in:
10
How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria
;
Gill, Tripat
;
Hultink, Erik J.
- In:
European journal of innovation management : EJIM
20
(
2017
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
Saved in:
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