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~person:"Homburg, Christian"
~person:"Ulrich, Karl T."
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Search: subject:"product development"
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Produktentwicklung
28
New product development
20
Innovation management
12
Innovationsmanagement
12
Industriedesign
11
Innovation
10
Product design
8
Produktgestaltung
8
product design
6
product development
5
Product management
4
Produktmanagement
4
innovation
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Sales
3
Success factor
3
new product development
3
Absatz
2
Brand image
2
Forecasting model
2
Integration practice
2
Markenimage
2
Market entry
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Markteintritt
2
New product success
2
New service development
2
Nonlinear effects
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Produkteinführung
2
Prognoseverfahren
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Virtual reality
2
Virtuelle Realität
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entrepreneurship
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Absatzprognose
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Aesthetics
1
Ankündigung
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Ankündigungseffekt
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English
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9
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Homburg, Christian
Ulrich, Karl T.
Herstatt, Cornelius
91
Brem, Alexander
37
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Taha, Zahari
29
Ahmed, Shamsuddin
28
Cooper, Robert G.
27
Ale Ebrahim, Nader
24
Griffin, Abbie
24
Trott, Paul
22
Di Benedetto, Anthony
21
Eppinger, Steven D.
21
Gassmann, Oliver
21
Hultink, Erik J.
21
Lüthje, Christian
21
Song, Michael
21
Kahn, Kenneth B.
20
Verworn, Birgit
20
Haapasalo, Harri
19
Hippel, Eric von
19
Dahl, Darren W.
18
Lynn, Gary
18
Wu, Jie
18
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Leifer, Larry
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Barczak, Gloria
15
Nagahira, Akio
15
Ofek, Elie
15
Brettel, Malte
14
Bullinger, Hans-Jörg
14
Ernst, Holger
14
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Springer Fachmedien Wiesbaden
3
MacGraw-Hill, Inc. <New York, NY>
1
Universität Mannheim
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Management Science
6
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
1
Marketing Science
1
McGraw-Hill/Irwin series in marketing
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
22
RePEc
8
USB Cologne (EcoSocSci)
6
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Product design and development
Ulrich, Karl T.
;
Eppinger, Steven D.
;
Yang, Maria C.
-
2020
-
Seventh edition, International student edition
Persistent link: https://www.econbiz.de/10012015963
Saved in:
3
Innovation and new
product
development
: reflections and insights from the research published in the first 20 years of Manufacturing & Service Operations Management
Kavadias, Stylianos
;
Ulrich, Karl T.
- In:
Manufacturing & service operations management : M & SOM
22
(
2020
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10012162542
Saved in:
4
Innovation and New
Product
Development
: Reflections and Insights from the Research Published in the First 20 Years of M&SOM
Kavadias, Stelios
-
2019
In this short essay we reflect on the innovation-related studies that have appeared in Manufacturing and Service Operations Management (M&SOM) in its first twenty years of publication, and consider the future work that M&SOM could publish in this domain. Innovation management can be defined...
Persistent link: https://www.econbiz.de/10012870867
Saved in:
5
Gestaltung von Teams in der Neuproduktentwicklung : eine empirische Untersuchung von Vertriebsintegration und internationaler Heterogenität
Sieberz, Isabell
-
2019
Persistent link: https://www.econbiz.de/10011955355
Saved in:
6
Kognitive Verzerrungen bei Managemententscheidungen : experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung
Weeth, Alexander
-
2018
Persistent link: https://www.econbiz.de/10011764228
Saved in:
7
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
8
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
9
Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
10
Product design and development
Ulrich, Karl T.
;
Eppinger, Steven D.
-
2016
-
Sixth edition
Persistent link: https://www.econbiz.de/10013468867
Saved in:
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