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~person:"Homburg, Christian"
~subject:"Product design"
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Product design
Produktentwicklung
14
New product development
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Innovation
5
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Consumer behaviour
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Erfolgsfaktor
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Konsumentenverhalten
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Homburg, Christian
Sosa, Manuel
12
Chan, Tian Heong
9
Eppinger, Steven D.
7
Mihm, Jürgen
7
Leifer, Larry
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Ulrich, Karl T.
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Dahl, Darren W.
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Herstatt, Cornelius
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Kohlbacher, Florian
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Meinel, Christoph
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Niedderer, Kristina
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Qian, Yanjun
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Swan, K. Scott
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Wrigley, Cara
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Arora, Aniket
3
Beckman, Sara L.
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Borsato, Milton
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Chattopadhyay, Amitava
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Eckert, Claudia
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Ehrlenspiel, Klaus
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Luo, Lan
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Micheli, Pietro
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Montresor, Sandro
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Nakata, Cheryl
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Opiyo, Eliab Z.
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Journal of marketing
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
2
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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