New product design : concept, measurement, and consequences
Year of publication: |
May 2015
|
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Authors: | Homburg, Christian ; Schwemmle, Martin ; Kuehnl, Christina |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 3, p. 41-56
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Subject: | consumer behavior | product design | scale development | aesthetics | functionality | symbolism | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Produktentwicklung | New product development | Ästhetik | Aesthetics |
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