Is the more always better? A comparative study of internal and external integration practices in new product and new service development
Year of publication: |
2014
|
---|---|
Authors: | Homburg, Christian ; Kuehnl, Christina |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 7, p. 1360-1367
|
Publisher: |
Elsevier |
Subject: | New product development | New service development | Nonlinear effects | Integration practice |
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